The first comprehensive overview of Prada’s womenswear collections, from its 1988 debut to today, presented through original catwalk photography.
‘My true point of view in fashion is to go against the clichés of beauty and sexy. It’s not dignified for women to have to be a doll to be beautiful, always the same – [and] it is banal. I want to be more clever, or more difficult, or more complicated … or more new’ Miuccia Prada
Founded as a luxury leather goods house in 1913 in Milan, Prada entered the field of fashion when Miuccia Prada took the helm of the family company in 1979. After initially focusing exclusively on accessories, she presented the house’s first fashion collection in 1988. She would soon transform Prada into one of the world’s most influential luxury brands with a deeply personal, sophisticated and subtly subversive approach.